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All BIASA members operate according to the following Code of Ethics:
- Act honestly and fairly in all business dealings with the consumer
- Maintain professional courtesy and integrity at all times
- Ensure all advertising and representations are truthful and accurate
- At all times act in an environmentally responsible manner
- Do all that is possible to promote safe boating and educational practices
- Render accurate, truthful and expert advice to the community
- Strive for excellence in quality of service to customers
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